The Perception Formula - Align Perception With Impact

The key to lasting success lies in understanding the psychological drivers behind decisions. Instead of relying on outdated tactics, leaders need to harness the power of cognitive biases and emotional triggers to build trust, gain influence, and drive outcomes. Most importantly, Shira will share exactly how to implement the Perception Formula™ to create lasting relationships and achieve unprecedented business growth.

Shira Abel is a go-to-market expert who is trusted by category-leading enterprises from Siemens, Samsung, AXA, Allianz, and many more to help understand their customers. As the founder of Hunter & Bard and creator of The Perception Formula, Shira brings a unique blend of insights to her work. A Lecturer at University of California Berkeley and in-demand speaker, Shira's talks inspire and equip organizations with the tools to navigate the complexities of modern business, offering a refreshing perspective on how biases and expectations shape our success.